TPOC台灣議題研究中心 | 掌握輿情風向,剖析網民意見

輿情大數據,政治輿情,政策輿情,政府標案數據,網路口碑危機,議題危機處理,危機處理方案,Quickseek輿情大數據

我們堅信數據會說話,從網路輿情覺察風向。緊追最新時事議題與政策,專注於輿情大數聚解讀,用數據掌握事件走勢。本站分析數據皆取自QuickseeK快析情報數據庫,QuickseeK快析情報數據庫專為議題政策而設計,適合企業公關部門、公關代理商、地方組織單位公關、政府新聞媒體部、新聞記者、政治名嘴等,即時事件議題追蹤使用,快速了解網路輿情。

最新消息

台灣大選》美國知名財經媒體CNBC 訪問QuickseeK創辦人

Taiwan’s presidential hopefuls turn to YouTube and Facebook as elections draw closer


Political campaigning in Taiwan has reached fever pitch ahead of Saturday’s presidential and legislative elections, as candidates take to social media to bring their messages to voters.

Other than online discussion boards, the two dominant social media outlets in Taiwan are Facebook and Alphabet’s YouTube — both of which have seen considerable activities in the past year surrounding the three presidential candidates, said Li Jung Chang, founder of Quickseek, an online public opinion database in Taiwan.

Out of 19 million eligible voters in self-ruled Taiwan, under 7 million of them are between the ages of 20 and 39, according to data from the Central Election Commission cited by Taiwan’s Central News Agency. About 1.2 million young people above 20 years old will be voting for the first time at the January 11 polls.

Taiwan is an aging society and securing youth vote is particularly important as youth turnout have historically been lower than those in the older cohorts, analysts say. Younger voters are more likely to turn to online media for information.

“We can see in this election that the candidates are actively driving coverage and pushing their messages out on social media platforms through livestreams, posts and discussions with their followers,” Li told CNBC in Mandarin.

In contrast, election campaigns in the previous polls in 2016 were more traditional with engagement largely done through the mass media, flyers and websites, Li pointed out.

Taiwan’s Digital Minister Audrey Tang told CNBC that messages this time round are built around narratives offered by everyday people.

Tang said that there is now a lot more focus on how to package a message to make it go viral.

In particular, incumbent President Tsai Ing-wen — who is seeking a second term — has ratcheted up her social media presence, including active management of her YouTube channel in the past year after her independence-leaning Democratic Progressive Party lost mayoral elections in several cities in late 2018.

Tsai was playing catch-up as her main presidential competitor, the Kuomintang’s Han Kuo-yu made waves on social media during his mayoral campaign in 2018, and appeared in YouTube videos of online influencers. He also boasted online fan clubs, added Li.

Tsai’s aides likely advised her to bolster her online presence to help boost her campaign against her rival Han in the upcoming elections, said Li.

Tsai works with YouTube, influencers

Tsai admitted to feeling nervous during her first YouTube video with a Taiwanese influencer, but appeared to have become more comfortable with the format as she continued to work with YouTubers.Tsai was even game enough to appear in the video of a Taiwanese YouTuber Chen Chia-chin, also called Potter King, who is known for his humorous pick-up lines. Chen was later dropped by his mainland Chinese agency for refusing to delete the video in which he referred to Tsai as “president” in the video.

Mainland media refer to Tsai as Taiwan’s “leader.”

“The YouTube videos have definitely helped Tsai bridge the distance between her and voters, as her image was of someone who was somewhat distant and not very friendly,” said Li.

“Through the videos, she came across as not being arrogant and pampered,” like some thought she was, said Li. Tsai is a former bureaucrat from a wealthy family — in contrast to Han’s “regular Joe” persona.

Tsai has also actively engaged online influencers both within and outside Taiwan and has taken on a more international direction with her Twitter account to reach a wider audience.

“She often Tweets in English and in Japanese, underscoring, among others, Taipei’s very close ties with Washington and Tokyo,” said Sean King, who a former U.S. trade official who is now a scholar at University of Notre Dame’s Liu Institute for Asia and Asian Studies.

As for charismatic Han, who known for his folksy appeal and stirring eloquence, is seen to be toning down on engaging online influencers although his Facebook and Youtube campaigns are still going strong.

This time, “engaging online influencers doesn’t help Han as much as Tsai — because Han himself is already more well-known than the YouTubers,” said Li.

As for the third presidential candidate James Soong (who only announced his intention to run in November), his social media reach has been relatively more limited, although his supporters have been backing him up, with Foxconn founder Terry Gou being one of them.
全文轉載自《CNBC》

 

//新聞聯絡人//
QuickseeK行銷公關部 江佩樺
[email protected]
若有任何疑問或需媒體合作引用,煩請與我們聯繫


TPOC政黨輿情報告

本報告分析各政黨最近網路討論聲量、正負面網友評論、負面話題內容、最近的議題是否造成影響、黨內外人士對情勢的影響等。可依照需求增加客製化監測項目。


報告價格
依照分析內容客製化報價,若有需求請與客服連繫[email protected]
NTD 0
我們堅信數據會說話,從網路輿情覺察風向。緊追最新時事議題與政策,專注於輿情大數聚解讀,用數據掌握事件走勢。本站分析數據皆取自QuickseeK快析情報數據庫,QuickseeK快析情報數據庫專為議題政策而設計,適合企業公關部門、公關代理商、地方組織單位公關、政府新聞媒體部、新聞記者、政治名嘴等,即時事件議題追蹤使用,快速了解網路輿情。
zh_tw